Consumer Insights

for Regenerative Brands and Farms

Scaling businesses through data-driven research

Consumer Research

Consumer insights, market research,and product development research.

Business Sector Research

Market segmentation, brand perception research, price sensitivity testing, and competitor research.

Marketing Strategy & Design

Target market definition, value proposition development, brand positioning, and more.

Featured Case Study


Yama Research conducted a comprehensive customer survey to gain insights into The Sapien Center’s customer base, with the goal of improving marketing strategies and product sales through better customer segmentation.

Outcomes:

  1. Enhanced Understanding: Nose to Tail gained deeper insights into their customer base.

  2. Improved Marketing Strategy: The customer personas guided the development of more targeted and effective marketing campaigns.

  3. Better Product Segmentation: The research allowed for improved product positioning and sales strategies tailored to specific customer segments.

  4. Increased Sales Effectiveness: The insights enabled Nose to Tail to better match products with customer needs and preferences.

More Brands We’ve Worked With:

Latest Blog Posts

River Hawk Ranch

Yama Research is a great asset to my newly established ranch and grass-fed beef businesses. They’ve improved my marketing and sales by reaching relevant customer segments.

They also identified creative methods to help improve my regenerative practices and marking, such as putting me in touch with A Greener World (AGW) who accepted me into their Climate Smart/Regenerative program, providing me with technical, financial and marketing resources.